Insights

Why Marketing should be a Linchpin in Your Agency

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EBA Magazine Rising Star 2020

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Branding Employee Benefits for Open Enrollment

Many employers have fallen into the trap of surrendering to the negative perception around open enrollment and benefits, not realizing the massive opportunity to stand out as an ’employer of choice’. What if you allocated 5%-10% of your total cost of benefits (e.g. healthcare, dental, life insurance, gym membership) and spent that money on marketing the benefits to your number one customer: your employees? Open enrollment acts as the perfect time to re-invent your strategy for communicating the value, tools, and resources you provide to your employees through employee benefits. 

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Heads Up Adviser Guest Spot: How To Run a Benefits Webinar

On this Facebook Live, Jessica Du Bois and I reveal our strategies on running webinars in the healthcare industry not only for individual prospects, but also for HRs, CEOs, and CFOs. You will learn how to find topics for your webinars, get people to sign up, invite special guests and of course follow up with your audience in the most effective way to grow your business. 

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4 Steps to Hosting your First Webinar

We are all out here fighting for the ear of the stakeholder. It’s difficult to be heard with the noise from social media, non-stop emails, and all of the cold calls. Historically, benefits advisors have been unkind to prospects — making unrealistic promises, blasting cheesy emails, hijacking networking events.

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5 Creative Ways to Spend your FSA Dollars

The weather is cooling down and the end of the year is approaching us. For many, this means it’s open enrollment season for our employer-sponsored benefits and only a few months to spend the rest of our Flexible Savings Account (FSA) dollars.

HumansFirst DC Experience

Jessica Du Bois was a featured speaker at the HumansFirst DC Experience on July 16th. HumansFirst Club is a global group of leaders, influencers and collaborators voluntarily sharing a mission to inspire positive change, fueling growth, maturity and sustainability through stories, experiences and open-dialog.

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